Sony Ericsson has joined forces with Def Jam Records to produce a limited edition mobile phone. The Sony Ericsson W910i will be the chosen handset to launch the ‘hip-hop heavy’ Walkman phone and will be available in a one off white and gold colour.

The W910i will come with loads of Def Jam content pre-loaded on it. There will be various tracks on the phone from artists such as Rihanna, Nas, Janet Jackson and Playaz Circle. Not only this, there will be a podcast of Mariah Carey’s ‘Touch My Body’ and videos from Ne-Yo and Chingy.

Sony Ericsson head of marketing, Dave Hilton said: “The content Def Jam has supplied looks and sounds fantastic and somehow just fits perfectly with the white and gold exterior - we're hoping it will help make the W910i a Carphone Warehouse chart-topper”

This new exclusive handset will retain the packed feature list of the standard Sony Ericsson W910i which comprises of:

• Flick through your playlist with ‘Shake Control’
• Built-in motion sensors when playing on games
• 2 megapixel camera and secondary videocall camera
• Walkman music player
• FM radio
• High-speed 3G technology
• Stereo Bluetooth
• Quad band coverage
• Megabass trade mark
• Media Manager

The new Sony ‘hip-hop heavy’ mobile will be available in Carphone stores from 8th April 2008.