Sony Ericsson team up with R&B singer Usher
Friday 16 May 2008
Sony Ericsson are set to launch an exclusive brand marketing campaign that has seen them team up with the Grammy award winning R&B artist Usher.
Sony has seen their performance in Europe struggle in recent times. However, they have a coup by getting headline sponsorship rights for Usher’s full European tour later in the year. Sony already has a specialised range of top
music mobile phones but they plan to target the campaign at two handsets to be launched this year, the W350 and W980 Walkman.
Sony Ericsson music marketing manager John Bernard said: "Working with an artist such as Usher is an ideal fit for us. Here we are at the start of an electrifying launch campaign, poised to deliver a totally 360 degree experience for all consumers and Usher fans alike - it's truly an exciting prospect.
"With clear audio technology on Sony Ericsson handsets we have moved to the next level of music on your mobile with the increased quality of the listening experience. Coupled with great design on the 2008 line up of products, the partnership is a great showcase to highlight the Sony Ericsson range."
The campaign that links the Sony phone manufacturer and the Sony BMG music label will launch at the IndigoO2 venue in Greenwich on May 22.
As
ND Mobiles deal directly with all the phone networks we are sure to stock the handsets as soon as they are available…………..keep your eyes peeled!!