Nokia and Orange Team Up
Thursday 22 May 2008
Orange and Nokia have extended their original agreement in February for a further three years. The new deal includes an agreement for 10 new Nokia mobile devices to Orange and the addition of music to a combined offer of games, maps and location based services.

The partnership plan to launch a suite of multimedia services on the new handsets, across nine major markets. This approach is intended to increase the mobile digital entertainment aspect of the market.

All services are to be integrated into the Orange user interface so customers will have access to the Orange Music Store, Nokia Maps and NGage games.

The joint venture will see the two companies marketing the launch of the new handsets and development of multimedia applications. Nokia’s Mobile Maps platform and GPS technology will be spread across a large portfolio of Nokia handsets within the Orange range. By 2010 Nokia and Orange aim to create 10 million active Mobile Maps users on Nokia devices.

Orange personal communications services executive vice president Olaf Swantee said: "This collaboration underlines Orange's drive to create strategic partnerships that will give customers the best possible mobile multimedia experience in the simplest way."

Orange group strategic marketing executive vice president added: "Orange believes that Nokia's devices and Ovi platform will make a powerful environment for the provision of a joint range of services."
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